Since foreign social media sites have been banned, three Chinese social media sites, all listed at the New York Stock Exchange or NASDAQ, are thriving. Chinese social media are insulated from foreign competition at their domestic market. However doing business in China does not become easier for...

This Chapter discusses the emergence of online word of mouth, the process by which consumers disseminate their views about marketplace goods and services. Due to online word of mouth, consumers have an unprecedented ability to influence the brand perceptions of other consumers. Unfortunately,...

We study the relationship between the spread of social media platforms and the communication and responsiveness of politicians towards voters, in the context of the expansion of Facebook in Brazil. We use self-collected data on the universe of Facebook activities by federal legislators and the...

This article presents and analyses the results of a large-scale empirical study in which over 11,000 consumers from ten countries in five continents were surveyed about their use, perceptions and understanding of online platform services. To the author’s knowledge, this is the first...

There are works in the economic literature devoted to various aspects of digital platforms’ activities. At the same time, there no published studies examining digital platforms from the point of view of the institutional economy. The digital platform is viewed by the authors from an...

This paper presents a review of empirical methods used to assess the behavioral, economic, and political outcomes of Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods adopted to identify these impacts. We describe two main...

The interplay of infrastructure supply and demand is of central interest in line with Web 2.0. As the role of customers turns from a service users’ role to an information providers’ role, the traffic on existing lines increases and, simultaneously, customers’ demand for high-quality...

This paper will provide a straightforward explanation of what constitutes network neutrality and why a debate has arisen about whether governments need to establish rules mandating nondiscrimination. The paper will identify what types of price and quality of service discrimination represent...

I estimate how increased similarity with one’s friends in a social network member leads one to engage further with the social network. Participation is modeled based on user utility derived both from participating in events close to their preferred “location” and from their friends’...

We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all peers are endowed with...