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Like, tag and share : bolstering social media marketing to improve intention to visit a nature-based tourism destination
Gaffar, Vanessa; Tjahjono, Benny; Abdullah, Taufik; … - In: Tourism review 77 (2022) 2, pp. 451-470
Persistent link: https://www.econbiz.de/10012939729
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Exploring destination advocacy behavior in a virtual travel community
Lever, Michael W.; Elliot, Statia; Joppe, Marion - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 431-443
Persistent link: https://www.econbiz.de/10012607332
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The influence of customers social media brand community engagement on restaurants visit intentions
Alnsour, Muhammed; Al Faour, Hadeel Rakan - In: Journal of international food & agribusiness marketing 32 (2020) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10012181012
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Exploring the impact of social media platform image on hotel customers' visit intention
Ho, Juei-Ling; Chen, Kuan-Ying; Wang, Lan-Hsun; Yeh, … - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4206-4226
Persistent link: https://www.econbiz.de/10013413353
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Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios; Livas, Christos; Simeli, Ioanna; … - In: International journal of technology marketing : IJTMkt 16 (2022) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
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Virtual ideality vs. virtual authenticity : exploring the role of social signals in interactive marketing
Sun, Chunhua; Ye, Chenhui; Li, Changdan; Liu, Yezheng - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 430-445
Persistent link: https://www.econbiz.de/10015062124