Narrow search
Showing 1 - 6 of 6
Cover Image
Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
Cover Image
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Cover Image
Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant
O'Hallarn, Brendan; Shapiro, Stephen L.; Pegoraro, Ann - In: International journal of sport management and marketing … 18 (2018) 3, pp. 199-219
Persistent link: https://www.econbiz.de/10011884698
Cover Image
Student-athletes’ organization of activism at the University of Missouri : resource mobilization on Twitter
Yan, Grace; Pegoraro, Ann; Watanabe, Nicholas M. - In: Journal of sport management : the official journal of … 32 (2018) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10011789919
Cover Image
Is there economic discrimination on sport social media? : an analysis of Major League Baseball
Watanabe, Nicholas M.; Yan, Grace; Soebbing, Brian P.; … - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 374-386
Persistent link: https://www.econbiz.de/10011771888
Cover Image
Look what we have here : exploring brand-related sport consumer Twitter conversation topics
Wanless, Liz; Kennedy, Heather; Davies, Melissa; … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10014635124