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Technological forecasting & social change : an international journal
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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy
;
Wilson, Hugh
;
MacDonald, Emma K.
; …
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
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2
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu
;
Guesalaga, Rodrigo
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
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