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"Untact" : a new customer service strategy in the digital age
Lee, Sang M.; Lee, Donhee - In: Service business 14 (2020) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10012172751
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Motivation triggers for customer participation in value co-creation
Palma, Freida C.; Trimi, Silvana; Hong, Soon Goo - In: Service business 13 (2019) 3, pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
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Key success factors for mobile app platform activation
Lee, Sang M.; Kim, Na Rang; Hong, Soon Goo - In: Service business 11 (2017) 1, pp. 207-227
Persistent link: https://www.econbiz.de/10011722731