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A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid; Karimi, Jahangir; Salehan, Mohammad - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
Amos, James; Emerson, B. J. - 2013
Persistent link: https://www.econbiz.de/10009673518
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Cognition-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad - In: Middle East journal of management : MEJM 6 (2019) 3, pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International journal of quality and service sciences 14 (2022) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
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Tourists' engagement and willingness to pay behavior during COVID-19 : an assessment of antecedents, consequences and intermediate relationships
Kumar, Navin; Panda, Rajeev Kumar; Adhikari, Kishalay - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 1024-1042
Persistent link: https://www.econbiz.de/10014363996
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A mixed study on the "wow" of impulse purchase on Instagram : insights from Gen-Z in a collectivistic environment
Muhammad, Abubakar Sadiq; Adeshola, Ibrahim; Isiaku, Labaran - In: Young consumers : insight and ideas for responsible … 25 (2024) 1, pp. 128-148
Persistent link: https://www.econbiz.de/10014511531
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Antecedents and outcomes of virtual presence in online shopping : a perspective of SOR (Stimulus‑Organism‑Response) paradigm
Chen, Mei‑Ju - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014437302
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Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin - 2010
Persistent link: https://www.econbiz.de/10008654760
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Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10011444027