Social media tools have become superb channels for marketers to reach consumers. Social media is important for marketers because it allows them to dialogue directly with consumers, which in turn engages consumers directly with company brands. Social media has revolutionized consumer purchasing...

The last decade witnessed an explosion of social media networks such as Facebook, twitter, you tube, google etc. This added a new social dimension to the web. This research paper is an attempt to analysis the Youth buyer behavior for apparels in Jaipur city. Youth is conceivably the most...