Gardner, John C.; McGowan, Carl B. - In: Multinational Business Review 18 (2010) 1, pp. 89-94
The objective of this paper is to analyze the five largest companies in the soft drink industry in the context of the regional triad theory as presented in Rugman and Brain (2003) and later in Rugman and Verbeke (2004b, 2007). We find that of the five largest companies in the soft drink...
