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Building on extant literature in innovation management and marketing, we develop a factor model for explaining firm value innovation from both an industrial and a post-industrial perspective. Our model focuses on value innovation and analyzes it from the aspect of willingness-to-cannibalize...
Persistent link: https://www.econbiz.de/10013154748
Building on extant literature in innovation management and marketing, we develop a factor model for explaining firm value innovation that can be reflected in their systems project management. Our model focuses on value innovation and analyzes it from the aspect of willingness-to-cannibalize...
Persistent link: https://www.econbiz.de/10014208122