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Die Veränderungsfähigkeit eines Unternehmens hängt zunehmend von der Veränderungsfähigkeit seiner IT, der IT-Agilität, ab. Eine hohe IT-Agilität kann einen Beitrag zu erhöhter Unternehmens-Agilität leisten und stellt damit eine potenzielle Quelle für nachhaltige Wettbewerbsvorteile...
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Enterprise application software vendors seek to re-produce the success story of consumer mobile apps in their domain. Like private users, business users ask for flexible, consumer-grade applications for their daily work. However, enterprise software applications do not meet those expectations...
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"Marketing as a discipline has been thoroughly disrupted by digital technologies. The speed of rapidly changing markets demands "agile" management practices. Delivering a cohesive buyer's journey across multiple channels -- web, email, social, mobile -- is a challenge of user experience (UX)...
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