Boitor, Axenia Bianca; Brǎtucu, Gabriel - In: The international journal of management science and … (2013) 9, pp. 36-54
This paper presents an analysis and a comparison of the software traders' attitude from Bras,ov and Cambridge cities … regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and … Bras,ov were performed and the results of the research emphasize a consistent difference between the software traders from …