Despite improving economics, low- and moderate-income (LMI) households remain less likely to adopt rooftop solar photovoltaics (PV) than higher-income households. To date, researchers and policymakers have focused on demand-side drivers of PV adoption inequity, but supply-side factors could also...

Individual demand for emerging technologies can be influenced by the demand of other individuals within defined peer groups. These so-called peer effects have been demonstrated in emerging clean energy technologies such as rooftop solar. To date, peer effects have disproportionately driven solar...