//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sortiment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Role of Assertiveness in P...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sortiment
Consumer behaviour
12
Konsumentenverhalten
12
Brand
9
Brand management
6
Markenartikel
6
Markenführung
6
Auction
5
Auction theory
5
Auktion
5
Auktionstheorie
5
Risikopräferenz
5
Risk attitude
5
Advertising
4
Advertising effects
4
Brand image
4
Internet-Auktion
4
Markenimage
4
Online auction
4
USA
4
United States
4
Werbewirkung
4
Beziehungsmarketing
3
Category management
3
Ecosystem
3
Einzelhandel
3
Firm performance
3
Innovation
3
Marketing strategy
3
Networks
3
Product recalls
3
Relationship marketing
3
Retail assortment
3
Retail trade
3
Social media
3
Theorie
3
Theory
3
Unternehmenserfolg
3
Werbung
3
Advance purchase
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Dass, Mayukh
3
Kumar, Piyush
3
Peev, Plamen P.
1
Published in...
All
International journal of retail & distribution management
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing category vulnerability across retail production assortments
Dass, Mayukh
;
Kumar, Piyush
- In:
International journal of retail & distribution management
40
(
2012
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10009506354
Saved in:
2
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
3
Brand vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->