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What's advertising content worth? : evidence from a consumer credit marketing field experiment

Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2009

Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...

Persistent link: https://www.econbiz.de/10003811505

What's psychology worth? : a field experiment in the consumer credit market

Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2005

Numerous laboratory studies report on behaviors inconsistent with rational economic models. How much do these inconsistencies matter in natural settings, when consumers make large, real decisions and have the opportunity to learn from experiences? We report on a field experiment designed to...

Persistent link: https://www.econbiz.de/10011612044

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil - 2009

Persistent link: https://www.econbiz.de/10014211033

Affirmative action policies and the evolution of post-apartheid South Africa's racial wage gap

Burger, Rulof; Jafta, Rachel; Fintel, Dieter von - 2016

Racial wage inequality and discrimination have pervaded South African society for centuries. Apartheid legislation … decomposition methodology that tracks changes in the discrimination component of the wage gap over time. It accounts for biases … shows that 2003 was a turning point, when black-white discrimination started to decline continuously thereafter. The …

Persistent link: https://www.econbiz.de/10011476475

Fiscal policy, labour market, and inequality : diagnosing South Africa's anomalies in the shadow of racial discrimination

D'Agostino, Giorgio; Giuli, Francesco; Lorusso, Marco; … - 2020

Inequality in South Africa is the enduring legacy of racial discrimination. We use a dynamic perspective to show the … linkages between persistent effects of discrimination in the labour market and the efficacy of redistributive fiscal policy in …