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Advertising to "active" viewers : consumer attitudes in the US and South Korea

Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75

Persistent link: https://www.econbiz.de/10003819152

Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies

Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144

Persistent link: https://www.econbiz.de/10003877198

Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea

Kwak, Hyokjin; Zinkhan, George M.; Lester Roushanzamir, … - In: Journal of Consumer Marketing 21 (2004) 6, pp. 418-434

Compulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross‐cultural data from the USA and South Korea to study compulsive consumption behavior by focusing on individual factors. Three compulsive consumption behaviors (i.e. compulsive buying,...

Persistent link: https://www.econbiz.de/10014848423