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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

Yoo, Boonghee; Lee, Seung-hee - In: Journal of business research : JBR 65 (2012) 10, pp. 1507-1515

Persistent link: https://www.econbiz.de/10009620125

Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers

Yoo, Boonghee - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 41-57

Persistent link: https://www.econbiz.de/10003821137

Hybrid car purchase intentions : a cross-cultural analysis

Oliver, Jason D.; Lee, Seung-hee - In: The journal of consumer marketing 27 (2010) 2/3, pp. 96-103

Persistent link: https://www.econbiz.de/10003987423

Gossip, self-monitoring and fashion leadership : comparison of US and South Korean consumers

Lee, Seung-Hee; Workman, Jane E. - In: The journal of consumer marketing 31 (2014) 6/7, pp. 452-463

Persistent link: https://www.econbiz.de/10010459796

Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity

Yoo, Boonghee - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 1, pp. 41-57

Purpose – This study seeks to examine whether or not the effect of personal cultural orientation on brand‐related consumer behaviors functions invariably at the individual level in two culturally opposite countries (South Korea and the USA). Design/methodology/approach – Data were...

Persistent link: https://www.econbiz.de/10014674657