This project explores whether and how corporations become more receptive to social activist challenges over time. Drawing from social movement theory, we suggest a dynamic process through which contentious interactions lead to increased receptivity. We argue that when firms are chronically...

This volume brings together new research that bridges the domains of stakeholder theory, non-market strategy and social movement theory. Although these three research domains have developed via relatively distinct academic communities, they speak to a common set of phenomena at the intersection...