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~subject:"Soziale Beziehungen"
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Soziale Beziehungen
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Journal of marketing management : MM
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The emotional dimension of organisational work when cultural sponsorship relationships are dissolved
Ryan, Annmarie
;
Blois, Keith J.
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 612-634
Persistent link: https://www.econbiz.de/10008654295
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Interpreting the nature of business to business exchange through the use of Fiske's Relational Models Theory
Blois, Keith J.
;
Rayn, Annmarie
- In:
Marketing theory
12
(
2012
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10009697277
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