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~subject:"Soziale Beziehungen"
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Soziale Beziehungen
Consumer behaviour
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Konsumentenverhalten
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Neuromarketing
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Neuroeconomics
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Neuroscience
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Neurowissenschaften
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Advertising effects
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Viral marketing
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Virales Marketing
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Werbewirkung
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Beziehungsmarketing
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Brand management
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Communication
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Kommunikation
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Management information system
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Management-Informationssystem
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Markenführung
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Marketingmanagement
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Relationship marketing
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Sales promotion
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Social relations
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Verkaufsförderung
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consumer neuroscience
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Celebrity endorsement
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English
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Smidts, Ale
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Tuk, Mirjam Alexandra
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Verlegh, Peeter
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Wigboldus, Daniël H. J.
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ERIM report series research in management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10003825327
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2
Interpersonal relationships moderate the effect of faces on person judgments /Mirjam A. Tuk, Peeter W.J. Verlegh, Ale Smidts and Daniel H.J. Wigboldus
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
-
2008
Persistent link: https://www.econbiz.de/10008649048
Saved in:
3
Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
-
2008
Persistent link: https://www.econbiz.de/10008661071
Saved in:
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