The Traditional Approach to Finance -- Behavioral Finance -- Financial Markets as Interacting Individuals: Price Formation From Models of Complexity -- A Psychological Galilean Principle for Price Movements: Fundamental Framework for Technical Analysis -- Catching Animal Spirits: Using...

This introductory text is devoted to exposing the underlying nature of price formation in financial markets as a predominantly sociological phenomenon that relates individual decision-making to emergent and co-evolving social and financial structures. Two different levels of this sociological...