Theories of norm-dependent utility assume commonly known injunctive norms that rank feasible outcomes by their normative valence, but as yet normative valences have only been measured experimentally. We provide a theoretical foundation that assigns a normative valence to each outcome based on...

Recent models of prosociality suggest that cooperation in laboratory games may be better understood as resulting from concern for social norms than from prosocial preferences over outcomes. Underlying this interpretation is the idea that people exhibit heterogeneous respect for shared norms. We...

We explore the idea that prosocial behavior in experimental games is driven by social norms imported into the laboratory. Under this view, differences in behavior across subjects is driven by heterogeneity in sensitivity to social norms. We introduce an incentivized method of eliciting...

Bicchieri and Xiao (2009) proposed one of the first methods to elicit normative expectations. Using a two-step procedure, the method first elicits non-incentivized reports of subjects’ Personal Normative Beliefs (PNBs) about which action is normatively best. In the second step, subjects are...

Little is known about the personality and cognitive traits that shape adolescents’ sensitivity to social norms. Further, few studies have harnessed novel empirical tools to elicit sensitivity to social norms among adolescent populations. This paper examines the association between sensitivity...

Norm-based accounts of social behavior are increasingly common in economics. In such accounts, behavior is seen as reflecting tradeoffs between maximization of own consumption utility and conformity to social norms. Theories of norm-following tend to assume that a) there exists a single, stable,...