"Less than we think" -- What are we talking about when we talk about globalization -- Is English conquering the world -- The ubiquitous American film -- American television and the rise of local programming -- The Mcdonalds' brouhaha -- What about the Internet? -- Do American companies dominate...

The aim of research is to analyze the influence of life styles and cultural values on the impulse buying behavior of Pakistani university students and professionals in different organizations. For collection of data, survey technique was used from the students of different universities and...