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Social values in consumer psychology
Kahle, Lynn R.; Xie, Guang-Xin - In: Handbook of consumer psychology, (pp. 575-585). 2008
Persistent link: https://www.econbiz.de/10003716253
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Changes in social values in the United States : 1976 - 2007 ; "self-respect" is on the upswing as "a sense of belonging" becomes less important
Gurel-Atay, Eda; Xie, Guang-xin; Chen, Johnny; Kahle, … - In: Journal of advertising research 50 (2010) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10003971422