In light of implementing Western models to develop entrepreneurship capabilities and capital in the Arab Gulf, it has become apparent that a more nuanced and better contextually-situated approach to entrepreneurship development is recommended when dealing with such deeply traditional...

Section 3: Organization Culture approaches to Oneness and Flourishing Global Leadership under Oneness: Connecting the Parts and the Wholes through Consciousness -- How People Maneuver through Work, Life, and the Self to find Spaces for Life-meaning -- Not Over but Through: Towards a New Model...

Buzz marketing in social networks is often seen by announcers as an opportunity to reach the biggest audience. However, the risk of failure of buzz campaigns proves not to be negligible and its consequences may be serious for the company. In order to succeed in such buzz campaigns, this research...