The chapter aims to define and analyze the preconditions for attending to the global business social networks (BSNs) and to discover attitudes of business managers for participation in open-source business social networks (BSNs). The data for analysis are found by deep interview techniques...

The growing presence of the internet in people's daily lives gives us the right to think about the growing use of digital marketing. Companies should use the internet and social networks to promote and sell their products, as digital marketing is extremely important for running a business. New...