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Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye; Alvandi, Mohsen - In: International journal of internet marketing and … 14 (2020) 3, pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Monitoring and protecting company and brand reputation on social networks : when sites are not enough
Becker, Kip; Nobre, Helena; Kanabar, Vijay - In: Global business & economics review 15 (2013) 2/3, pp. 293-308
Persistent link: https://www.econbiz.de/10009721409
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Effect on stakeholders' perception of CSR : analysis of information dynamics through social media
López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 4 (2015) 1/2, pp. 24-43
Persistent link: https://www.econbiz.de/10011518441
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A stage to engage : social media use and corporate reputation
Dijkmans, Corné; Kerkhof, Peter; Beukeboom, Camiel J. - In: Tourism management : research, policies, practice 47 (2015), pp. 58-67
Persistent link: https://www.econbiz.de/10010499499
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Social network reputation management : an international study
Becker, Kip; Nobre, Helena - In: Journal of promotion management : JPM 20 (2014) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
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Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier; Bang, Nguyen; Melewar, T. C.; … - In: Qualitative market research : an international journal 17 (2014) 4, pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
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Excess Reciprocity Distorts Reputation in Online Social Networks
Livan, Giacomo - 2018
The peer-to-peer (P2P) economy relies on establishing trust in distributed networked systems, where the reliability of a user is assessed through digital peer-review processes that aggregate ratings into reputation scores. Here we present evidence of a network effect which biases digital...
Persistent link: https://www.econbiz.de/10012928995
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445