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For social networking platforms like Facebook, understanding the peer effects on it can be valuable to many applications, such as designing efficient advertisements with social endorsement. Therefore, we propose a statistical methodology that provides such understanding. These platforms contain...
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This paper studies the strategic network formation in a location-based social network. We build an empirical model of social link creation that incorporates individual characteristics and pairwise user similarities. Specifically, we define four user proximity measures from biography, geography,...
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The increasing pervasiveness of social networks allows users to share purchase behaviors with their online friends. In the present study, we examine optimal pricing strategies of a monopolistic firm using an analytical model that accounts for behavioral observational learning in social networks....
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