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~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Markenführung
17,891
Brand management
17,883
Konsumentenverhalten
11,220
Consumer behaviour
11,204
Social relations
10,677
Soziale Beziehungen
10,677
Markenartikel
7,975
Brand
7,766
Markenimage
7,496
Brand image
7,308
Marketing
7,253
Deutschland
5,740
Theorie
5,560
Theory
5,522
Beziehungsmarketing
4,986
Relationship marketing
4,969
Germany
4,788
Marketingmanagement
3,925
Marketing management
3,477
Social Web
3,272
Social web
3,272
Online-Marketing
2,478
Markenpolitik
2,474
Internet marketing
2,368
Social network
2,320
Electronic Commerce
1,990
Werbung
1,843
Unternehmen
1,682
Verbraucherverhalten
1,649
Werbewirkung
1,631
Experiment
1,626
Kundenmanagement
1,546
Advertising effects
1,543
USA
1,482
Strategisches Management
1,410
Vertrauen
1,409
Markentreue
1,403
Confidence
1,346
Social group
1,343
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943
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800
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1,402
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1,052
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2
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1,308
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Working Paper
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Aufsatz im Buch
90
Book section
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Hochschulschrift
68
Thesis
49
Aufsatzsammlung
33
Collection of articles of several authors
32
Sammelwerk
32
Ratgeber
23
Guidebook
20
Conference paper
19
Konferenzbeitrag
19
Collection of articles written by one author
10
Sammlung
10
Case study
8
Fallstudie
8
Lehrbuch
7
Textbook
6
Dissertation u.a. Prüfungsschriften
5
Systematic review
5
Übersichtsarbeit
5
Bibliografie enthalten
3
Bibliography included
3
Rezension
3
Bibliografie
2
Fallstudiensammlung
2
Festschrift
2
Handbook
2
Handbuch
2
Konferenzschrift
2
Bibliographie
1
Einführung
1
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English
2,309
German
139
French
7
Undetermined
3
Russian
1
Spanish
1
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Zenou, Yves
65
Fortin, Bernard
31
Patacchini, Eleonora
27
Jackson, Matthew O.
25
Chandrasekhar, Arun G.
17
Goyal, Sanjeev
15
Duflo, Esther
13
Galeotti, Andrea
13
Sabatini, Fabio
13
Beugnot, Julie
12
Boucher, Vincent
12
Lacroix, Guy
12
Banerjee, Abhijit V.
11
Bramoullé, Yann
11
Currarini, Sergio
11
Panebianco, Fabrizio
11
Vega-Redondo, Fernando
11
Villeval, Marie Claire
11
Djebbari, Habiba
10
Hiller, Timo
10
Liu, Xiaodong
10
Mauleon, Ana
10
Durlauf, Steven N.
9
Pin, Paolo
9
Rainone, Edoardo
9
Sarracino, Francesco
9
Hellerstein, Judith K.
8
Ioannides, Yannis M.
8
Neumark, David
8
Vannetelbosch, Vincent J.
8
Villeval, Marie-Claire
8
Algan, Yann
7
Bhargava, Palaash
7
Cabrales, Antonio
7
Calvó-Armengol, Antoni
7
Charroin, Liza
7
Dalvit, Nicolò
7
Do, Quoc-Anh
7
Entorf, Horst
7
Gaudeul, Alexia
7
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National Bureau of Economic Research
24
Springer Fachmedien Wiesbaden
11
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
3
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Klaus Tschira Stiftung
2
Academic Foundation (New Delhi, India)
1
Alpen-Adria-Universität Klagenfurt
1
Bertelsmann Stiftung
1
Centre for the Study of African Economies
1
Dansk Institut for Internationale Studier
1
Edward Elgar Publishing
1
IMP Group
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Development Research Centre (Canada)
1
International Network for Social Network Analysis
1
Karel'skij Naučnyj Centr <Petrosawodsk>
1
Kassel University Press GmbH
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
RWTH Aachen
1
Rheinwerk Verlag
1
Technische Universität Hamburg
1
Universität Erfurt <1994-> / Erziehungswissenschaftliche Fakultät
1
Verlag Dr. Kovač
1
W. Kohlhammer GmbH
1
Weltbank
1
World Institute for Development Economics Research
1
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Published in...
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Discussion paper series / IZA
53
Journal of business research : JBR
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of economic behavior & organization : JEBO
25
IZA Discussion Paper
24
NBER working paper series
24
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
24
Discussion papers / CEPR
21
NBER Working Paper
21
SpringerLink / Bücher
21
Working paper
21
Information systems research : ISR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Working paper / National Bureau of Economic Research, Inc.
16
CESifo working papers
15
Economics letters
14
Games and economic behavior
14
Discussion paper / Centre for Economic Policy Research
13
European economic review : EER
13
Technological forecasting & social change : an international journal
13
Journal of management information systems : JMIS
12
Journal of economic theory
11
Journal of retailing and consumer services
11
Management information systems : mis quarterly
11
Marketing science
11
Human resource management
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Computational and mathematical organization theory
9
Applied economics
8
Cahier de recherche
8
Games
8
Group & organization management : an international journal
8
Journal of management
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
The Oxford handbook of the economics of networks
8
Discussion paper / Tinbergen Institute
7
Electronic commerce research
7
Journal of business ethics : JOBE
7
Journal of econometrics
7
Journal of economic behavior & organization
7
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ECONIS (ZBW)
2,399
USB Cologne (EcoSocSci)
56
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1
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1
Emotionale Markenbindung in sozialen Netzwerken : zur Wirkung von Interaktionen zwischen
Kunde
und Marke auf Facebook
Schuster, Stephen K.
-
2016
Persistent link: https://www.econbiz.de/10011418328
Saved in:
2
Net-Geflüster : kreatives Netzwerk-Marketing oder wie man aus Geheimtipps Megaseller macht
Rosen, Emanuel
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004608575
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
5
Die Diffusion von innovativen netzgebundenen Gütern bei unterschiedlichen Interaktionsnetzen
Röck, Christoph
-
2000
Persistent link: https://www.econbiz.de/10001467625
Saved in:
6
Brand Community Management : eine empirische Analyse am Beispiel der Automobilbranche
Hartleb, Vivian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851477
Saved in:
7
Brand Community Management in Social Media : eine empirische Analyse zu Erfolgsfaktoren und -wirkung
Göttel, Vincent
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011890010
Saved in:
8
User-generated content and its impact on branding : how users and communities create and manage brands in Social Media
Dennhardt, Severin
-
2014
Persistent link: https://www.econbiz.de/10010194235
Saved in:
9
Brand Community Management : Eine empirische Analyse am Beispiel der Automobilbranche
Hartleb, Vivian
-
2009
und Problemstellung -- Begriffliche Grundlagen und Forschungsstand -- Theoretische und konzeptionelle Grundlagen -- Methodische Grundlagen und empirische Ergebnisse -- Implikationen für Wissenschaft und Praxis -- Schlussbetrachtung.
Persistent link: https://www.econbiz.de/10014014990
Saved in:
10
Marken im Szenesport : die Rolle und Strategien kommerzieller Akteure
Spale, Cyrill
-
2015
Persistent link: https://www.econbiz.de/10010493103
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