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Integrating the Social Network to Diffusion Model and Evaluation of the Value of Hubs in the Adoption Process

Goldenberg, Jacob - 2012

In this paper we analytically study the effect of social hubs on the penetration of new products. Aggregating individual-level social network considerations to the market level, we identify boundary conditions for hubs' effect on diffusion. Our results demonstrate that seeding hubs has a...

Persistent link: https://www.econbiz.de/10013116525

Network traces on penetration : uncovering degree distribution from adoption data

Dover, Yaniv; Goldenberg, Jacob; Shapira, Daniel - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 689-712

Persistent link: https://www.econbiz.de/10009614313

Climb or jump : status-based seeding in user-generated content networks

Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 56 (2019) 3, pp. 361-378

Persistent link: https://www.econbiz.de/10012177412

Social connectivity, opinion leadership, and diffusion

Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R. - In: The connected customer : the changing nature of …, (pp. 283-305). 2010

Persistent link: https://www.econbiz.de/10003951896

Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks

Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10011485347

The role of mere closeness : how geographic proximity affects social influence

Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: Journal of marketing 81 (2017) 5, pp. 49-66

Persistent link: https://www.econbiz.de/10011749856