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Optimal product-sampling strategies in social networks : how many and whom to target?
Schlereth, Christian; Barrot, Christian; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 45-72
Persistent link: https://www.econbiz.de/10010247652
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Predicting tie strength with ego network structures
Stolz, Simon; Schlereth, Christian - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 40-52
Persistent link: https://www.econbiz.de/10012592153
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Social capital accumulation through social media networks : evidence from a randomized field experiment and individual-level panel data
Weiler, Michael; Stolz, Simon; Lanz, Andreas U.; … - In: MIS quarterly 46 (2022) 2, pp. 771-812
Persistent link: https://www.econbiz.de/10013286499