The influence of peer effects on the diffusion of innovations has been extensively studied. However, the underlying mechanisms of peer effects are generally understudied. Gaps in this knowledge could lead to misestimation of peer effects and inefficient interventions. This study examined the...

We examine how adoption of a high-value crop diffuses through social networks, using detailed demographic, social network, and adoption data from ten villages in Central China. We develop a model of diffusion through a multiplex network that distinguishes the influence of sharing experiential...