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Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Antecedents of acceptance of social networking sites in retail franchise and restaurant businesses
Lee, Jung Wan; Kwag, Michael; Potluri, Rajasekhara Mouly - In: Journal of Asian finance, economics and business : JAFEB 2 (2015) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011688362
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Online sharing behavior on social networking sites : examining narcissism and gender effects
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 68 (2018), pp. 89-93
Persistent link: https://www.econbiz.de/10011811156
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Impact of the pandemic on social media influencer marketing in fashion : a qualitative study
Le, Kent; Aydin, Gokhan - In: Qualitative market research : an international journal 26 (2023) 4, pp. 449-469
Persistent link: https://www.econbiz.de/10014338509
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Der neue Corporate Influencer : effizientes Social-Media-Marketing mit einem internen Content Creator
Klein, Thomas - 2021
Persistent link: https://www.econbiz.de/10012302779
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Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina; Kéfi, Hajer - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
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Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena; Pérez-Escoda, Ana; Ruiz-Poveda … - In: Corporate communications : an international journal 28 (2023) 2, pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
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The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto; Gollnhofer, Johanna Franziska - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 427-435
Persistent link: https://www.econbiz.de/10015057486