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The impact of digital marketing on development of tourism in the urban areas
Tolić, Ivan; Sabljić, Dragan - 2020
Persistent link: https://www.econbiz.de/10012601659
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Intention to purchase travel online : a SEM analysis
Parlakorn Kornpitack; Puris Sornsaruht - In: European research studies 22 (2019) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10012286120
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The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel; Borges, Ana Pinto; Vieira, Elvira … - In: International journal of internet marketing and … 18 (2023) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
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Social media analytics in tourism : a review and agenda for future research
Mukhopadhyay, Shameek; Jain, Tinu; Modgil, Sachin; … - In: Benchmarking : an international journal 30 (2023) 9, pp. 3725-3750
Persistent link: https://www.econbiz.de/10014502502
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Scoping out urban areas of tourist interest though geolocated social media data : Bucharest as a case study
Nolasco-Cirugeda, Almudena; García-Mayor, Clara; Lupu, … - In: Information technology & tourism 24 (2022) 3, pp. 361-387
Persistent link: https://www.econbiz.de/10013447877
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How does user social network improve innovation outcomes on a virtual innovation platform? : evidence from LEGO ideas platform
Qi, Guijie; Hou, Linke; Chen, Jiali; Liang, Yikai; Zhang, Qi - In: Journal of global information management 29 (2021) 3, pp. 188-211
Persistent link: https://www.econbiz.de/10012508178
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Social media users' engagement : applying network effect theory in participatory platform business in moderating knowledge management decision
Aamir, Syed Muhammad; Sikandar, Syed Muhammad; … - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10
Social media user engagement is a network effective in achieving a variety of goals linked to stakeholder networks (SN) and Word-of-Mouth Referral (WOMR). Achieving the results requires network effect theory (NET), which revolves around user engagement (UE) with an active participatory platform...
Persistent link: https://www.econbiz.de/10014518932
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Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang; Wang, Jiawei; Wei, Xinyu - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
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Perceptions on online reputation management in tourism industry (the case of a Romanian hotel)
Capatina, Alexandru; Schin, George Cristian - In: Journal of management research 9 (2017) 2, pp. 71-85
Persistent link: https://www.econbiz.de/10011671558
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Location-based social network data for tourism destinations
Vassakis, Konstantinos; Petrakēs, Emmanuēl; … - In: Big data and innovation in tourism, travel, and …, (pp. 105-114). 2019
Persistent link: https://www.econbiz.de/10012005226