Narrow search
Showing 1 - 10 of 2,601
Cover Image
Investigating the factors influencing small online vendors' intention to continue engaging in social commerce
Hung, Shin-Yuan; Yu, Annie Pei-I; Chiu, Yi-Chieh - In: Journal of organizational computing and electronic commerce 28 (2018) 1, pp. 9-30
Persistent link: https://www.econbiz.de/10011809813
Cover Image
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Cover Image
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Cover Image
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang; Miao, Fred; Tayi, Giri Kumar; Xie, En - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Cover Image
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Cover Image
Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
Cover Image
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Cover Image
Exploring the continuance intention of social networking websites : an empirical research
Hsu, Chia-lin; Yu, Chih-ching; Wu, Cou-chen - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 139-163
Persistent link: https://www.econbiz.de/10010356987
Cover Image
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Cover Image
How do viral videos on social media affect purchase intention?
Nguyen Hong Quan; Hoang Thi Hong Nga; Nguyen Thi Hai Ha; … - In: International journal of business competition and … 8 (2023) 3, pp. 202-222
Persistent link: https://www.econbiz.de/10015064269