We use data on a real, large-scale social network of 27 million individuals interacting daily, together with the day-by-day adoption of a new mobile service product, to inform, build and analyze data-driven simulations of the effectiveness of seeding (network targeting) strategies under...

Digital technologies have made networks ubiquitous. A growing body of research is examining these networks to gain a better understanding of how firms interact with their consumers, how people interact with each other, and how current and future digital artifacts will continue to alter business...

This paper presents a model of local network effects in which agents connected by a social network each value the adoption of a product by a heterogeneous subset of other agents in their 'neighborhood', and have incomplete information about the structure and strength of adoption...

This paper presents a model of local network effects in which agents in a social network each value the adoption of a product by a heterogeneous subset of other agents in their quot;neighborhoodquot;, and have incomplete information about the structure and strength of adoption complementarities...

We examine the effects of digital access on the prevalence of democracy and its diffusion via trade, geographical and migration networks across 189 countries between 2000 and 2010. We find that different digital technologies may have varying impacts on freedom while affecting its diffusion via...