We design a new field experiment to test pro-social behaviour: will a household return a letter that has been incorrectly addressed? On average, we find that half of all letters were returned. Return rates do not vary significantly according to the gender, race or ethnicity of the fictitious...

This article studies whether people want to control which information on their own past pro-social behavior is revealed to other people. Participants in an experiment are assigned a color which depends on their own past pro-sociality. They can then spend money to increase or decrease the...

We test the proposition that individuals may experience a self-control conflict between short-term temptation to be selfish and better judgment to act pro-socially. Using a dictator game and a public goods game, we manipulated the likelihood that individuals identified self-control conflict, and...

Choosing what is morally right can be based on the consequences (ends) resulting from the decision – the Consequentialist view – or on the conformity of the means involved with some overarching notion of duty – the Deontological view. Using a series of experiments, we investigate the...