Narrow search
Showing 1 - 5 of 5
Cover Image
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 50 (2019), pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Cover Image
Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix; An, Jake; Soegianto, Bambang - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 330-342
Persistent link: https://www.econbiz.de/10012257903
Cover Image
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix; Paramita, Widya - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Cover Image
The role of implicit theories in motivating donations in response to threat-based awe
Septianto, Felix; Seo, Yuri; Paramita, Widya - In: Journal of public policy & marketing 41 (2022) 1, pp. 72-88
Persistent link: https://www.econbiz.de/10012703056
Cover Image
Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix; Soegianto, Bambang - In: Marketing intelligence & planning 35 (2017) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10011700790