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The Malleable Self: The Role o...
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Spain
Consumer behaviour
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Aaker, Jennifer
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Benet-Martínez, Verónica
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Garolera, Jordi
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Brand management ; Vol. 2
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Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
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