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Managing corporate Reputation : a perspective on the Spanish market
Casado, Ana Maria; Peláez, José Ignacio; Cardona, Juan - In: Corporate reputation review : an international journal 17 (2014) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10010350855
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Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José; Marchiori, Elena; Tang, CH; … - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
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Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli - In: Corporate communications : an international journal 28 (2023) 2, pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
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COVID-19 communication management in Europe : a comparative analysis of the effect of information-seeking in the public's sense-making in Italy, Spain and the United Kingdom
Moreno, Ángeles; Fuentes Lara, Cristina; Tench, Ralph; … - In: Corporate communications : an international journal 28 (2023) 5, pp. 744-768
Persistent link: https://www.econbiz.de/10014334589
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Internal communication and employer branding within a humanistic model : a case study of IKEA (Spain, 2019-2021)
Pérez-Pérez, Lucía; Berlanga, Inmaculada; Victoria, … - In: Corporate communications : an international journal 28 (2023) 2, pp. 213-229
Persistent link: https://www.econbiz.de/10014288171
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Online reputation and destination competitiveness : the case of Spain
Perles-Ribes, José Francisco; Ramón Rodríguez, Ana Belén - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10012111328
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Economic and social roles of companies in the mass media : the impact media visibility has on businesses' being recognized as economic and social actors
Capriotti, Paul - In: Business & society 48 (2009) 2, pp. 225-242
Persistent link: https://www.econbiz.de/10003853108
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La recuperación de la confianza : casos de estudio sobre la gestión de la reputación de las empresas españolas
Villafañe, Justo (contributor) - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10011391035
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A comparative study of communication management strategies on social media in the hotel industry in Spain in times of COVID-19
Baraybar-Fernández, Antonio; Arrufat-Martín, Sandro; … - In: Administrative Sciences : open access journal 13 (2023) 11, pp. 1-11
The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of … be noted. The conclusions reached may also serve to improve the management of social media communication for hotel …
Persistent link: https://www.econbiz.de/10014449862
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Corporate communication and integrated reporting : the materiality determination process and stakeholder engagement in Spain
Rodríguez-Gutiérrez, Pablo - In: Strategic corporate communication in the digital age, (pp. 175-195). 2021
Persistent link: https://www.econbiz.de/10012491707