This paper describes the evolution of research in retailing comparing three different geographic regions: Spain, Europe and the USA. Working on the basis of a bibliographic review of the academic research published between 1996 and 2000, together with a content analysis, the results of this...

Purpose – This paper aims to focus on measuring and assessing the sales impact of temporary retail price discounts on all brands within a product subcategory as well as across other subcategories that differ slightly on composition and taste. Design/methodology/approach – To test these...

Purpose – The need for retailers to internationalize is a growing reality in developed markets. Research examining problems in this process argues that the barriers to internationalization should be studied based on the situation in each country, and that public organizations which implement...