The need to implement advanced approaches to protect the environment is forcing companies to refocus their internal procedures and actions. To match employees’ capabilities and the organization itself to these new requirements, the human resource management department can offer some key tools....

This chapter first presents a brief theoretical review of environmental concerns and entrepreneurship. It then analyses the main motivating factors for ecopreneurs outlined in research literature. The next section uses a case study to discuss ecopreneurship in the hotel sector, including the...