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Spanien
Brand management
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Markenführung
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Markenimage
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Brand authenticity
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Brand love
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Consumer behaviour
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Spain
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Mexico
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Supplier relationship management
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B-to-B-Marketing
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Bargaining theory
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Beschwerdemanagement
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Betriebliche Finanzwirtschaft
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Brand activism fit
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Brand as a person
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Guzmán, Francisco
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Moll, Isa
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Montaña, Jordi
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Solé Parellada, Francesc
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Journal of marketing management : MM
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ECONIS (ZBW)
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Branding and design management : a brand design management model
Montaña, Jordi
;
Guzmán, Francisco
;
Moll, Isa
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 829-840
Persistent link: https://www.econbiz.de/10003603925
Saved in:
2
Market orientation and design orientation : a management model
Moll, Isa
;
Montaña, Jordi
;
Guzmán, Francisco
;
Solé …
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 861-876
Persistent link: https://www.econbiz.de/10003603933
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