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Mandatory biodiversity conservation : competitiveness versus green image effects
Koskela, Erkki; Ollikainen, Markku - 1998
Persistent link: https://www.econbiz.de/10000996334
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Price as a signal of quality : a discussion of equilibrium concepts in signalling games
Overgaard, Per Baltzer - In: European journal of political economy 9 (1993) 4, pp. 483-504
Persistent link: https://www.econbiz.de/10001154184
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Informational cascades in informal markets
Simons, Gerald Peter W. - In: The journal of economics 22 (1996) 1, pp. 47-55
Persistent link: https://www.econbiz.de/10001224145
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A dynamic pricing game investigating the interaction of price and quality on sales response
Jackson, Eric C.; Narasimhan, Ram - In: Journal of business & economics research 8 (2010) 9, pp. 37-52
Persistent link: https://www.econbiz.de/10008806747
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The influence of information technology on information asymmetry in product markets
Kulkarni, Subodh P. - In: The journal of business and economic studies 6 (2000) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10001496332
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Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
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Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane - 2012
This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)
Persistent link: https://www.econbiz.de/10009724867
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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Collective brand reputation
Nocke, Volker; Strausz, Roland - 2021
Persistent link: https://www.econbiz.de/10012430342
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Collective brand reputation
Nocke, Volker; Strausz, Roland - 2022
We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …
Persistent link: https://www.econbiz.de/10013193845