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A dynamic pricing game investigating the interaction of price and quality on sales response

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The influence of information technology on information asymmetry in product markets

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Informational cascades in informal markets

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Price as a signal of quality : a discussion of equilibrium concepts in signalling games

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Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy

Wernerfelt, Birger; Keller, Kevin Lane - 2012

This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)

Persistent link: https://www.econbiz.de/10009724867

Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy

Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778

Persistent link: https://www.econbiz.de/10009665101

Can merchants benefit from entry by (Amazon-like) platform if multiagent prices signal quality?

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Collective brand reputation

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We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …

Persistent link: https://www.econbiz.de/10013193845

Store brand quality and retailer's product line design

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