This paper studies the adoption and diffusion of a product innovation in a duopoly market. Firms are asymmetric, and learning is endogenously determined by the volume of sales. In equilibrium, both high- and low-quality firms may lead adoption, and first-movers are often uniquely determined by...

In unavoidable traffic accidents, autonomous vehicles (AVs) face the dilemma of protecting either the passenger(s) or third parties. Recent studies show that most people prefer AVs following a utilitarian approach by minimizing total harm. At the same time, however, they would adopt an AV only...