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We study the optimal pricing problem of a firm facing customers with limited attention and capability to process information about the value (quality) of the offered products. We model customer choice based on the theory of rational inattention in the economics literature, which enables us to...
Persistent link: https://www.econbiz.de/10011436114
We study the optimal pricing problem of a firm facing customers with limited attention and capability to process information about the value (quality) of the offered products. We model customer choice based on the theory of rational inattention in the economics literature, which enables us to...
Persistent link: https://www.econbiz.de/10011586627
Persistent link: https://www.econbiz.de/10011899700
Persistent link: https://www.econbiz.de/10008986670
Persistent link: https://www.econbiz.de/10010369816
Persistent link: https://www.econbiz.de/10010461984