Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10009731235
Persistent link: https://www.econbiz.de/10009580668
Film studios occasionally withhold movies from critics before their release. These cold openings provide a natural setting to apply laboratory-developed models of limited strategic thinking to the field. In a set of 1303 widely released movies, cold opening is correlated with a 10-30 percent...
Persistent link: https://www.econbiz.de/10013102319
Film studios occasionally withhold movies from critics before their release. Since the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10012857227
Film distributors occasionally withhold movies from critics before their release. Cold openings provide a natural field setting to test models of limited strategic thinking. In a set of 856 widely released movies, cold opening produces a significant 15% increase in domestic box office revenue...
Persistent link: https://www.econbiz.de/10012720271