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Comparative advertising and in-store displays

Shaffer, Greg Eric; Zettelmeyer, Florian - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1144-1156

Persistent link: https://www.econbiz.de/10003909232

Naked exclusion with private offers

Miklós-Thal, Jeanine; Shaffer, Greg Eric - 2014

We consider a seller s ability to deter potential entrants by offering exclusive contracts to its downstream buyers. Rasmusen, Ramseyer, and Wiley (1991) showed that this can be a pro fitable strategy if there is a coordination failure on the part of the buyers. Segal and Whinston (2000) showed...

Persistent link: https://www.econbiz.de/10010483054

Opportunism in multilateral vertical contracting : nondiscrimination, exclusivity, and uniformity ; comment

Shaffer, Greg Eric - In: The American economic review 94 (2004) 3, pp. 796-801

Persistent link: https://www.econbiz.de/10002181768

Opportunism in multilateral vertical contracting : nondiscrimination, exclusivity, and uniformity ; reply

McAfee, Randolph Preston - In: The American economic review 94 (2004) 3, pp. 802-803

Persistent link: https://www.econbiz.de/10002181797

Pay to switch or pay to stay : preference-based price discrimination in markets with switching costs

Shaffer, Greg Eric; Zhang, Z. John - In: Journal of economics & management strategy : JEMS 9 (2000) 3, pp. 397-424

Persistent link: https://www.econbiz.de/10001511813

Managing channel profits when retailers have profitable outside options

Inderst, Roman; Shaffer, Greg Eric - In: Management science : journal of the Institute for … 65 (2019) 2, pp. 642-659

Persistent link: https://www.econbiz.de/10012000724

Private contracting with externalities : Divide and conquer?

Miklós-Thal, Jeanine; Shaffer, Greg Eric - In: International journal of industrial organization 50 (2017), pp. 460-472

Persistent link: https://www.econbiz.de/10011820582

Slotting fees and price discrimination in retail channels

Kolay, Sreya; Shaffer, Greg Eric - In: Marketing science 41 (2022) 6, pp. 1145-1162

Persistent link: https://www.econbiz.de/10014316927