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Social media marketing : game theory and the emergence of collaboration
Anderson, Eric - 2010
Persistent link: https://www.econbiz.de/10008653457
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Social Media Marketing : Game Theory and the Emergence of Collaboration
Anderson, Eric - 2010
Games -- Crowdsourcing and Schelling’s Theory of Self-Command -- Content Popularity and Spence’s Theory of Costly Signaling … driving force in contemporary marketing.The science of game theory provides the toolset for the marketer and the marketing … Cold-War geopolitical maneuvering, game theory illuminates the conflicting and overlapping interests of marketers and …
Persistent link: https://www.econbiz.de/10013522812
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Profit sharing and firm performance in the manufacturer-retailer dual-channel supply chain
Yan, Ruiliang - In: Electronic commerce research 8 (2008) 3, pp. 155-172
Persistent link: https://www.econbiz.de/10003762435
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An economic model of click fraud in publisher networks
Asdemir, Kursad; Yurtseven, Özden; Yahya, Moin A. - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - 2013
Persistent link: https://www.econbiz.de/10010342020
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On the value of purchase histories : type-dependent demand uncertainty and consumer entry
Litterscheid, Sina - In: Essays on contracts, mechanisms and information revelation, (pp. 5-23). 2014
Persistent link: https://www.econbiz.de/10010500913
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Disrupting unwanted habits in online gambling through information technology
Hou, Jinghui; Kim, Keehyung; Kim, Sung S.; Ma, Xiao - In: Journal of management information systems : JMIS 36 (2019) 4, pp. 1213-1247
Persistent link: https://www.econbiz.de/10012198666
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Virtual items trade in online social games
He, Qiao-Chu - In: International journal of production economics 187 (2017), pp. 1-14
Persistent link: https://www.econbiz.de/10011705010
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Online Traffic Games : Should Firms Compete on Website Speed or Website Capacity?
Hosseini, Leila; Mookerjee, Vijay - 2022
The emergence of Google's Speed Update incentivizes firms to improve website performance to rank higher on Google search. We study two modes of web traffic competition: Website Speed (response-based) and Website Capacity (capacity-based). The response-based decision process starts with choosing...
Persistent link: https://www.econbiz.de/10014076874
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Can Internet news media firms make good deals with Internet portals by making coalitions?
I, Seung ju; Kwon, Young-Sun - 2015
Persistent link: https://www.econbiz.de/10011445902