orientation. Individuals who are rivalistic in an allocation task indeed bid more aggressively in a laboratory oligopoly market …

We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and …, but decreases advertiser surplus if industry platform profits decrease with entry. Merger decreases consumer surplus, but … advertiser surplus increases when the profits of the higher-quality platform within the merger increase. By contrast, when …